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Data protection

Welcome to the Hotel Adlerbräu and our online presence, especially www.hotel-adlerbraeu.de

We are pleased that we have aroused your interest in our offers. Protecting your privacy and your personal data is very important to us. The collection and use of your data is therefore always in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 (GDPR), the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). In the following, we - as the person responsible for data processing - will inform you about which data we collect and how we process this data.

1. Personal Data

 

Personal data within the meaning of the GDPR is any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more special features that express the physical , physiological, genetic, psychological, economic, cultural or social identity of that natural person. Personal data is only stored if this is necessary to provide the booked service, to comply with legal requirements or for the purpose stated below.

2. Anonymized data / log files

 

You can visit our website without having to collect any personal data. However, each time you visit our website, certain anonymous data is saved, e.g. which page or which offer was accessed. However, this data is not personal and is therefore not subject to the legal regulations of the GDPR or the BDSG.

 

The website operator or site provider collects data about access to the site and saves it as "server log files". The following data is logged in this way:

 

Visited website, time of access, amount of data sent in bytes, source/reference from which you came to the page, browser used, operating system used, IP address used.

 

The data collected is only used for statistical evaluations and to improve the website. However, the website operator reserves the right to subsequently check the server log files if there are concrete indications of illegal use.

Anonymous data is collected solely for statistical evaluation in order to improve our offer. Please note the point "Right to information / right of withdrawal".

3. Purpose of collecting personal data

 

However, the collection of personal data becomes essential if you book a trip or other service via our portal, contact us, subscribe to our newsletter or want to use other offers on our site for which personal data is essential. This also includes voucher purchases as well as participation in sweepstakes.

 

In accordance with the legal regulations and in the interests of data economy, only data that is required for the provision of this service is usually collected. If we ask for further information in our forms, the information is always voluntary and marked as such.

 

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session. Storage in log files also takes place to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. Our legitimate interest in data processing in accordance with Article 6 (1) (f) GDPR also lies in these purposes.

 

If a trip or other service is booked, the data collected will be used to process this booking, within the legal requirements for advertising purposes and for statistical purposes.

 

The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 (3) UWG.

 

If you subscribe to our newsletter, we also store and use the data you provide about yourself and your trip on the basis of Art.

 

The legal basis for processing the data after the user has registered for the newsletter is Article 6(1)(a) GDPR if the user has given their consent.

 

We also use the personal data stored by us to maintain customer relationships, for customer support (e.g. information about the course of your stay), to carry out our own advertising and marketing measures (e.g. sending catalogues, other advertising material within the legally permissible framework, inquiries about customer satisfaction ) and for order processing.

4. Legal basis for processing personal data

 

Insofar as we obtain the consent of the data subject for the processing of personal data, Article 6 (1) (a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis.
 

Article 6 (1) (b) GDPR serves as the legal basis for the processing of personal data required to fulfill a contract to which the data subject is a party. This also applies to processing operations that are necessary to carry out pre-contractual measures.
 

Insofar as processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Article 6 (1) (c) GDPR serves as the legal basis.
 

In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 Paragraph 1 lit. d GDPR serves as the legal basis.
 

If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and fundamental freedoms of the person concerned do not outweigh the first interest, Article 6 Paragraph 1 Letter f GDPR serves as the legal basis for the processing.

5. Disclosure of Personal Information to Third Parties

 

Your personal data will only be passed on within the relevant, in particular data protection and competition law requirements.
 

Insofar as this is necessary for the provision of the contractual service owed by us or legal obligations, your data will also be passed on to subcontractors or service providers for the provision of the service in our name or on our behalf (e.g. technical processing of the postal and e-mail shipping, payment processing, customer service).
 

In addition, the data is passed on to people or companies to process your booking, in particular to airlines, tour operators, hotels, travel agencies, rental car companies, cruise lines, authorities, etc. Please note that the data protection regulations at the headquarters of these people and companies may be affected by those may differ in Germany.
 

Your data will also be disclosed and transmitted to third parties if we are obliged to do so by law or due to a legally concluded judicial process.
 

You have the right to receive the personal data that you have provided to us in a structured, common and machine-readable format. You also have the right to transmit this data to another person in charge without hindrance from the person in charge to whom the personal data was provided.

6. Storage and Deletion of Data

 

Your personal data will be stored within the scope of the purposes stated under “Purpose of collecting personal data”. The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage no longer applies. Storage can also take place if this has been provided for by the European or national legislator in EU regulations, laws or other regulations to which the person responsible is subject. The legislator has issued a variety of storage obligations and periods. The data will also be blocked or deleted if a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract

7. Use of Cookies

 

We use cookies (small computer files with text information that the web server sends to your internet browser) to improve your experience when visiting our online offers. For example, some notices only appear once if you allow us to set a cookie. In addition, our cookies have an expiration date. If you delete your cookies manually before they expire, you will receive a new one the next time you visit the site, provided you do not block the storage of the cookie.
 

The technical specifications stipulate that only the server can read a cookie sent by it. We assure you that we do not store any personal data in cookies.
 

Unfortunately, it is only possible to a limited extent to use our offers without accepting cookies. We therefore recommend activating cookies permanently for our website. Most internet browsers are set to automatically accept cookies. However, you can deactivate the storage of cookies and set your Internet browser so that it notifies you as soon as cookies are sent.
 

The legal basis for the processing of personal data using cookies is Art. 6 Para. 1 lit. f GDPR.
 

The legal basis for the processing of personal data using cookies for analysis purposes is Article 6(1)(a) GDPR if the user has given their consent.

8. Use of Google Analytics

 

This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a Google server in the USA and stored there. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required to do so by law or if third parties process this data on Google's behalf. Under no circumstances will Google associate your IP address with other Google data. You can prevent the installation of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you can if applicable not use all functions of this website in full. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
 

The Google tracking codes on this website use the "_anonymizeIp()" function, which means that IP addresses are only processed in abbreviated form in order to rule out direct personal reference. You can object to the collection and storage of data at any time with effect for the future. By clicking the "Deactivate" button, tracking is completely prevented. In order for the objection to be permanent, the browser used must accept cookies. Alternatively, data collection can be objected to by using a Google browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and used by Google Inc. The following link takes you to the corresponding plugin: https://tools.google.com/dlpage/gaoptout?hl=de

 

9. Use of Matomo (formerly Piwik)

 

This website uses the open source web analysis service Matomo. Matomo uses so-called "cookies". These are text files that are stored on your computer and that enable an analysis of your use of the website. For this purpose, the information generated by the cookie about the use of this website is stored on our server. The IP address is anonymized before it is saved.

 

Matomo cookies remain on your end device until you delete them.

 

Matomo cookies are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in the anonymous analysis of user behavior in order to optimize both its website and its advertising.

The information generated by the cookie about the use of this website will not be passed on to third parties. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full.

 

If you do not agree to the storage and use of your data, you can deactivate the storage and use here. In this case, an opt-out cookie will be stored in your browser, which prevents Matomo from saving usage data. If you delete your cookies, the Matomo opt-out cookie will also be deleted. The opt-out must be reactivated when you visit our site again.

10. Facebook Social Plugins

 

This website uses social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins can be recognized by one of the Facebook logos (white "f" on a blue tile or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be viewed here: http://developers.facebook.com/plugins .
 

If a website of this website is called up that contains such a plugin, the browser used establishes a direct connection with the Facebook servers. The content of the plugin is transmitted directly from Facebook to the browser used and integrated into the website by it. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore inform you according to our state of knowledge: through the integration of the plugin, Facebook receives the information that the corresponding page of our website has been accessed. If you are logged into Facebook, Facebook can assign the visit to your Facebook account. If you interact with the plugins (e.g. click the "Like" button or leave a comment), the corresponding information is transmitted directly from your browser to Facebook and stored there. If you are not a member of Facebook, there is still the possibility that Facebook will find out and store your IP address. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as related rights and setting options for the protection of privacy can be found in Facebook's data protection information: http://www.facebook.com/policy.php . If you are a Facebook member and do not want Facebook to collect data about you via our website and link it to your member data stored on Facebook, you must log out of Facebook before visiting this website. It is also possible to block Facebook social plugins with add-ons for the browser used, for example with the "Facebook Blocker".

11. Facebook conversion pixel

 

This website uses the “Facebook Pixel” from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). In this way, the behavior of users can be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimize future advertising.
 

The data collected is anonymous to us, so it does not allow any conclusions to be drawn about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines ( https://www.facebook.com/about/privacy ). The user can enable Facebook and its partners to place advertisements on and outside of Facebook. It can also store a cookie on its computer for these purposes.


By visiting our website and our Facebook page, you consent to their use. In order to generally object to the use of cookies on the computer, the Internet browser can be set in such a way that no more cookies can be stored on the computer in the future or cookies that have already been stored are deleted. However, switching off all cookies can mean that some functions on our website can no longer be executed. The user can also deactivate the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: http://www.aboutads.info/choices

12. Security, Questions and Suggestions, Responsible

 

Last but not least, security also depends on your system. You should always treat your access information confidentially, never let the web internet browser save passwords and close the internet browser window when you end your visit to our website. In this way, you make it more difficult for third parties to access your personal data.
 

Use an operating system that can manage user rights. Set up several users on your system in the family and never use the Internet with administrator rights. Use security software such as virus scanners and firewalls and keep your system up to date.
 

The person responsible for this online presence within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is:
 

Hotel Adlerbräu GmbH & Co.KG
Marketplace 10/12
91710 Gunzenhausen
Telephone: +49 9831 8867-0
Fax: +49 9831 8867-50
Internet: www.hotel-adlerbraeu.de
Email: info@hotel-adlerbraeu.de

 

13. Right to information / right of withdrawal; other data subject rights

 

You have the right:

  • to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can obtain information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to correction, deletion, restriction of processing or objection, the existence of a Right to complain, the origin of your data, if not collected from us, and the existence of automated decision-making including profiling and, if necessary, meaningful information about their details;

  • in accordance with Art. 16 GDPR, to immediately request the correction of incorrect or incomplete personal data stored by us;

  • According to Art. 17 GDPR, to request the deletion of your personal data stored by us, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims is required;

  • pursuant to Art. 18 GDPR, to request the restriction of the processing of your personal data if you dispute the accuracy of the data, the processing is unlawful, but you refuse to delete it and we no longer need the data, but you use them to assert, exercise or defense of legal claims or you have objected to the processing pursuant to Art. 21 GDPR;

  • in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible;

  • pursuant to Art. 7 Para. 3 GDPR, to revoke the consent you have given to us at any time. As a result, we are no longer allowed to continue the data processing based on this consent for the future and

  • to complain to a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.

 

To revoke your consent to the use of data, to request information or to have it corrected, blocked or deleted, or to exercise other data subject rights, please contact:

 

Hotel Adlerbräu GmbH & Co.KG
Marketplace 10/12
91710 Gunzenhausen
Telephone: +49 9831 8867-0
Fax: +49 9831 8867-50
Email: info@hotel-adlerbraeu.de

 

Of course, you are entitled to these rights free of charge, without incurring higher transmission costs than for the basic tariffs.

 

Below we give you the contact address of our company's data protection officer. Our data protection officer is:
Dr. Teßmar von Bonin, c/o Hotel Adlerbräu GmbH & Co. KG, Marktplatz 10/12, 91710 Gunzenhausen, email: datenschutzbeauftragter@hotel-adlerbraeu.de ; Telephone: +49 9831 88670.
 

To exercise your rights as a data subject, such as information, correction, blocking or deletion of your personal data, please do not contact the data protection officer directly, but first contact the above-mentioned department of the data protection officer directly, who will process your request immediately.

14. Newsletter cancellation

If you no longer wish to receive our newsletter or our promotional emails, click on the link: "Unsubscribe newsletter" included at the bottom of all emails we send.

15. Plugins and Tools

 

YouTube

Our website uses plugins from the Google-operated YouTube site. The site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers will be established. The YouTube server is informed which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.

Further information on handling user data can be found in YouTube's data protection declaration at: https://www.google.de/intl/de/policies/privacy .

 

vimeo

Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

If you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers will be established. The Vimeo server is informed which of our pages you have visited. In addition, Vimeo obtains your IP address. This also applies if you are not logged into Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA.

If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.

For more information on how to handle user data, see Vimeo's privacy policy at: https://vimeo.com/privacy .

 

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

In order to use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

Google Maps is used in the interest of an attractive presentation of our online offers and to make it easier to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.

You can find more information on handling user data in Google's data protection declaration: https://www.google.de/intl/de/policies/privacy .

 

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").

With reCAPTCHA it should be checked whether the data entry on our websites (e.g. in a contact form) is done by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, length of stay of the website visitor on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyzes run completely in the background. Website visitors are not informed that an analysis is taking place.

Data processing takes place on the basis of Article 6 Paragraph 1 Letter f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM.

For more information about Google reCAPTCHA and Google's privacy policy, please visit the following links: https://policies.google.com/privacy?hl=de and https://www.google.com/recaptcha/intro/android.html .

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